UK: Warm Easter lifts retail sales - ING

James Smith, Economist at ING, explains that a big rebound in retail sales is likely to prove temporary, as the ongoing squeeze on household incomes starts to weigh more heavily on consumer activity over coming months.

Key Quotes

“Today’s retail sales data was clearly boosted by warmer weather and a late Easter, which helps retailers sell their summer wares (particularly clothing and household/garden items) in higher volumes, but also at more profitable prices. A rainy, cold early Easter makes the lives of retailers much trickier in this respect.”

“Whilst that is likely to account for much of April's 2% MoM gain in retail sales (ex. auto fuel), we have to remember that these figures are extremely volatile. It’s very likely that there are seasonal adjustment issues, as statisticians struggle to keep pace with ever-changing consumer habits – the rise of Black Friday style sales is a good example.”

“To us, today’s data doesn’t change the underlying story, where the squeeze in household incomes is starting to weigh on consumer activity. This week’s surge in inflation (2.7%) and subdued wage growth (2.1%) means real incomes are now falling. It’s also worth noting that much of the strength in consumption over the past few months has been driven in no-small-part by higher borrowing and lower savings, which is unlikely to prove sustainable.”

“For that reason, we don’t expect the Bank of England to hike rates before 2019.”